Understanding the Value of Social Media Marketing
No matter what business or industry you’re in, expanding your reach and bringing in new customers is essential to maintaining sustained growth, which is something you can do using social media marketing. Discover how your company can benefit from this valuable marketing channel.
According to recent data collected by Kepios, there are currently 4.65 billion users on social media platforms combined. Year-over-year, the number of individuals using social media has grown by 326 million or 7.5 percent. Furthermore, the average social media user spends around 2.5 hours using social media every day, making them the perfect potential prospect for your brand or business.
Get your fair share of attention and engagement from social media users by leveraging the right social channels for your audience.
The Benefits of Social Media Marketing
Unlike other marketing channels such as pay per click (PPC) advertising, content marketing, or search engine optimization (SEO), social media marketing is one of the most effective marketing channels that doesn’t require much upfront investment.
If you choose to do so, you can grow your business through social media marketing without spending a cent on the content itself. Better yet, you can become a part of the 82 percent of marketers who repurpose content across their various social channels to reach more prospects across the web. As more and more prospective customers follow your company on various social platforms, you’ll be much more likely to bring them into your ecosystem and convert them into a customer.
Some of the primary benefits of social media marketing include: building 1:1 relationships with consumers and a broader community, offering better customer service, telling your story through various mediums, plus search engine optimization acceleration.
Relationship and Community Building
Social media marketing allows you to build a community around your brand, and build a genuine 1:1 relationship with prospective customers too. By posting engaging content on your social media platforms, you’ll begin to gain followers who resonate with your message, vision, and business goals.
As long as you continuously post from an approachable point of view that resonates with your audience, you’ll become a trusted advisor to your social media followers and gradually convert them into repeat customers. People come to social media to join communities and have conversations around ideas and topics they believe in. Entice social media users to follow you by posting content that’s specifically tailored to your target audience’s wants and needs.
Enhanced Customer Service
With the average social media user bouncing back and forth between seven different social media platforms, having a brand presence on all of the primary social networks is a must. Customers frequently tag brands and companies on social media when they have complaints, suggestions, or just want to share their experiences with their friends.
If your company isn’t on the same social media platforms as your customers, you’ll miss these potential interactions and won’t be able to view real-time comments about your brand and make a rebuttal or capitalize on a positive interaction.
Being present on social media lets your business see if a customer tags you with a complaint for customer service purposes. You’ll then be able to give a response, and resolve their issue right away without any tedious back and forth conversations over email.
Content Marketing For Traffic and Lead Generation
Creating engaging social media content that resonates with your target audience is the ultimate goal of most brands using social media today. By consistently posting curated relevant content on a schedule, your business will begin to grow its follower base and ultimately bring in more prospective leads and customers.
Experiment with text-based content, images, and videos to gauge which media type gets the most interaction and engagement. You can also take this a step further and embed tracking links into all of your social media content, letting you see which types of content are most likely to convert into traffic and sales.
Search Engine Optimization (SEO) benefits
Establishing a brand presence on social media can have an indirect impact on your SEO results too. If your business wants to rank higher in search engines to get organic traffic to your website, the engagement signals generated by social media can positively influence your search rankings.
Research performed by CognitiveSEO found that there was a link between SEO and social shares. The more comments, likes, and shares a post received, the more likely the linked page was to be ranked higher in the search engine results. This was attributed to the fact that search engines use these social signals as “vital signs” – when a certain webpage has a lot of buzz around it, it’s likely something more people will want to see.
Leverage the power of social media marketing today
If you’re ready to begin leveraging the power of social media marketing in your business, reach out to Hawke Media today for a free consultation and to learn more about how we can help establish your brand online and drive high-quality traffic to your website.
Our marketing experts will help you build your brand’s story and create a powerful narrative that draws in your target audience.
The process is simple and involves four strategic steps:
Audit – Our team of marketing experts will dive deep into your brand, and identify your company’s strengths and weaknesses.
Plan – We’ll develop a custom plan for your brand, and create a workflow to ensure success.
Implement – At the execution stage, we’ll begin implementing our plan and put it into action in order to generate a maximum return on investment for your business.
Analyze – We’ll take a close look at the results of our implementation stage, and determine what actionable steps are necessary to continue growing your brand’s marketing efforts.
To learn more about how Hawke Media can help your business with social media marketing, reach out to us today to schedule a free consultation.