How to Write a Business Proposal in 7 Steps + Free Template

A business proposal is a document used in sales management to offer specific goods or services to leads at a defined cost. They are typically used by B2B companies to win new business and can be either solicited or unsolicited. Effective business proposals have an executive summary, key project details, and require a client signature.

The best business proposals clarify project details, timeline, terms, and cost, and can be treated as an agreement between both companies if they include a signature field for the prospect. Business proposal templates ensure that none of these components are missed, making them a critical tool for any small business. You can download our template or visit our article on what to include if you want to design a template of your own.

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