6 Step Guide to Keyword Research that Turns Your Content into a Lead Machine
A whopping 93% of online experiences begin with a search engine. Making sure your business ranks well is imperative to being found online.
Keyword research is the first critical step in developing your SEO strategy. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like blog posts and podcasts. Plus, keyword research and content creation should have a symbiotic relationship.
As you research your keywords and begin to understand how prospects are searching, you can plan and create content that speaks directly to searchers’ intent and needs.
Here’s a quick, 6-step guide to help you get your content research off the ground and drive the right kind of traffic — traffic that is more likely to convert.
We’ll start by talking about what keyword research is.
